Established in 2017, with its first festival held in Sydney's Tumbalong Park at the Harbour Bridge precinct, the World Rice Festival is a bi-annual event that alternates between cities. After the inaugural event in Sydney, the festival is held in Melbourne the following year, with the location alternating every two years.
Since then, the festival has grown into a major food festival, with culture, tourism, and trade at the core of its offerings.
In partnership with the City of Melbourne, our events were held in Melbourne in the pre-pandemic years and continued through the peak of the pandemic with an online format. We are set to return in 2026, aiming to offer the largest cultural festival in the Southern Hemisphere.
Contact us if you are a trade or tourism board looking to engage your customers or showcase your destinations in a B2C settings at info@nxfmedia.com.au
Originally launched in 2015 as the Wonderful Indonesia Festival (WIF), the event was commissioned by the Indonesian Ministry of Tourism with the aim of transforming what was once a small cultural gathering into a major marketing platform for promoting Indonesian culture, tourism, and destinations.
Since then, it has grown into the most prominent Indonesian event in the Southern Hemisphere, with major events held in Melbourne and Sydney. In 2019, the festival evolved into an independent entity, now known as the Indonesia Raya Festival.
Building on its success, the Indonesia Raya Festival has continued to expand its scope, offering a vibrant celebration of Indonesia's rich cultural heritage, diverse culinary traditions, and stunning tourism destinations. The festival features a dynamic mix of performances, workshops, art exhibits, and immersive cultural experiences, drawing audiences from all walks of life.
With an emphasis on fostering greater cultural exchange and tourism between Indonesia and Australia, the festival has become a vital platform for showcasing Indonesia's uniqueness to a global audience.
Contact us if you are a trade or tourism board looking to engage your customers or showcase your destinations in a B2C settings at info@nxfmedia.com.au
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